Amazon has announced the launch of Amazon Salon in London. The new salon, which offers the customer the best in hair care and styling, is set over two floors and more than 1,500 sq.ft. on Brushfield Street in London's Spitalfields. Amazon Salon will trial the latest industry technology, from augmented reality (AR) hair consultations to point-and-learn technology.

Haircare and styling services at Amazon Salon will be provided by Elena Lavagni, owner of Neville Hair & Beauty, an independent salon based in London.

“We have designed this salon for customers to come and experience some of the best technology, hair care products and stylists in the industry,” said John Boumphrey, UK Country Manager, Amazon. “We want this unique venue to bring us one step closer to customers, and it will be a place where we can collaborate with the industry and test new technologies.”