Amazon Fashion has announced the launch of The Drop, an innovative new shopping service, that will give shoppers exclusive access to limited-edition, street-style inspired collections designed by fashion influencers from around the world.

• The Drop’s designs will be made-on-demand and available for 30 hours only via theAmazon App or mobile browser.
• The Drop collections will be available to customers globally in more than 100 countries and regions.
• Some of the first fashion influencers designing for The Drop include Paola Alberdi, Sierra Furtado, Leonie Hanne and Patricia Bright.
• Amazon will also offer Staples by The Drop – must-have wardrobe styles to build a head-to-toe look that complements the influencer designed collections.

More information on when The Drop will launch at amazon.co.uk.