Amazon Fashion has appointed founder of TheBlondeSalad.com and digital fashion icon, Chiara Ferragni, as its European Brand Ambassador for SS16. Chiara will feature in Amazon’s advertising and social media campaign for fashion across Europe, and the items worn by Chiara in the campaign will be available to buy from Amazon’s five European websites from 8 March. Chiara visited Amazon’s state of the art European Fashion Photography Studio in Shoreditch, East London, to shoot the campaign with photographer Cass Bird and i-­D magazine’s fashion editor, Julia Sarr-­Jamois. She modelled her favourite pieces for SS16 which include co-­ords, an embellished jumpsuit, and tailored mini dresses from brands including Gestuz, Selected Femme, Tommy Hilfiger and new-­to-­Amazon Fashion, Keepsake.

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Amazon Fashion in 'fashion & accessories'