Mischief PR has been appointed to handle the consumer PR for theme park and resort Alton Towers, following a competitive pitch. The brief will see Mischief work on two major new attractions for the theme park in 2016 – Galactica and the Rollercoaster Restaurant, as well as being charged with delivering creative and impactful stories around both new attractions. Galactica is Alton Towers’ first ever rollercoaster featuring the addition of Virtual Reality while the Rollercoaster Restaurant will be the first on offer in the UK.

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Alton Towers in 'travel, locations & venues'