Alpha-H, a global leader in corrective and preventative skincare, has announced the launch of its Vitamin B Serum (£58.50, 50ml) and Liquid Gold 24 Hour Moisture Repair Cream (£51, 50ml), available from January 2017 on QVC.

The concentated Vitamin B Serum contains Copper Peptides which act as a shield against the enironment, which combined with Niacinamide (Vitamin B3) strengthens cellular structure to help firm and restore elasticity. The Chia Seed oil is the highest in any antioxidant oil and increases skin hydration. Ferulic Acid protects cells from UV damage and helps prevent against hyperpigmentation and uneven skin tone. The serum is contained in unique and award-winning refillable packaging with an outer shell which contains a UV filter and regulates temperature, allowing the brand to refrain from adding preservatives, keeping the ingredients at a minimum.

Liquid Gold 24 Hour Moisture Repair Cream is ideal for 30+/more mature skins with studies showing a 26% increase in skin density, tightening of dermal tissue and reduction of wrinkle depth. Symbolic of the Liquid Gold range, Glycolic Acid (5%) dissolves dead cell buildup on the surface of the skin while increasing epidermal hydration, improving skin texture and reducing the visible appearance of hyperpigmentation. Argan Stem Cells renew the skin, while Matryxl 6 also helps to reduce wrinkle depth and creating visibly smoother and plumper skin. Other key ingredients include Lactic Acid, Hyaluronic Acid, Chia Seed, Vitamin E and Green Tea, along with 24 Carat Gold Flakes to reduce inflammation and brighten the skin.

Alpha-H is available in over 25 countries and in the UK is stocked at selected spas nationwide, independent retailers and key stockists which include QVC, M&S Beauty, John Bell & Croyden, BeautyBay.com, CultBeauty. co.uk, LookFantastic.com and Mankind.co.uk

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