Italian fashion brand Alberta Ferretti has announced the appointment of Lorenzo Serafini as Creative Director. Serafini’s first collection for the brand will be presented in February 2025.

“I am thrilled to announce that Lorenzo will be my successor at the helm of the brand that bears my name. With the fashion world undergoing tremendous change, I strongly believe that Lorenzo has the creativity, strong aesthetic sense, professionalism and expertise required to meet this challenge,” says Alberta Ferretti, Vice President of the Aeffe Group. “A decade ago, I entrusted Lorenzo with the Philosophy line which he successfully developed into a thriving brand. Now it is time for him to write a new chapter for the Alberta Ferretti brand, whose essence aligns beautifully with his vision. Lightness, femininity, and sensuality are words already within Lorenzo’s vocabulary, and words he will be able to wonderfully define within the world of Alberta Ferretti.”