New York-based fashion stylist, creative director and design consultant Alastair McKimm (pictured, left) has announced a strategic partnership with entrepreneur Peter Jones CBE (pictured, right), with McKimm becoming the Chief Creative Officer of Visual Talent Group, the British publishing company known for its media brands Wonderland, Man About Town and Rollacoaster.

Alongside this appointment, McKimm and Jones have Co-Founded a new New York-based joint venture that will launch Prototype_, a new publication helmed by McKimm, and VTG Studios, a creative agency, translating the publications’ editorial voice into branded content, partnerships, and events.

“I’m thrilled to be joining Visual Talent Group, not only to launch Prototype_ and VTG Studios, but to build on 20-plus years of the group’s publishing success. Having the opportunity to start a magazine and a creative studio is a career-long dream of mine, and I’m truly grateful to Peter and the team for this incredible opportunity.” - Alastair McKimm, CCO, Visual Talent Group and Editor-in-Chief, Prototype_.

“To say I’m excited about Alastair and I working together would be an understatement. It’s the start of something special. We both relish the challenge of transforming visions into reality and working together gives us the chance to tap into a powerful, refined and culturally aligned vision that will drive a new impactful modern fashion narrative.” - Peter Jones CBE, Chairman & CEO, Visual Talent Group.

Image credit: Dan Martensen