Maasai jewellery brand ALAMA has appointed B2B Media to handle its UK and US press, publicity and VIP relations. The brand's collection consists of handcrafted, statement neck pieces, bracelets, arm cuffs, earrings and traditional head pieces with a modern twist. Each piece of jewellery is created and personalised by the Maasai tribe of Northern Tanzania and all sales revenue is re-invested back into the Maasai community and supports the charitable programs of Africa Amini Alama, a Non-Governmental Organisation (NGO) which improves the living and environmental conditions of the Maasai and Meru tribes of Northern Tanzania.

B2B Media will work closely with the Africa Amini Alama co-operative, with the agency remit including seasonal planning/implementation, event execution, campaign and lookbook management, UK press office management - as well as VIP and celebrity outreach.