London-based communications agency Aisle 8 has announced the promotion of Jade D’Aubney to Managing Director, alongside the formation of a new leadership team. Jade has been a cornerstone of Aisle 8 since its inception in 2014. As one of the agency’s first hires and formerly Director, Jade has played a central role in shaping the agency’s direction and driving the expansion of its lifestyle and beauty divisions, in addition to its core fashion offering.

In her new role as Managing Director, Jade will oversee Aisle 8’s day-to-day operations and steer its strategic direction. She will report directly to Founder & CEO, Lauren Stevenson and lead the agency with support from a newly appointed leadership team formed of Becky Twyman and Samantha Heath.

• Becky Twyman, Head of Lifestyle at Aisle 8, joined in 2020 following her tenure at The Communications Store. Becky has been instrumental in the growth of the lifestyle division, working on marquee accounts such as Vuori, Bicester Village, Ferrari, Amazon Fashion, HURR, Superga, and Chelsea Peers.
• Samantha Heath, Head of Beauty at Aisle 8, who came aboard in 2021, previously held roles at Monty PR, Nails Inc and The Communications Store. Samantha brings deep expertise in building beauty brands and leading high-profile accounts including MERIT, Jo Loves, Dr Dennis Gross, and Joonbyrd.

Together, the leadership team will guide Aisle 8’s talented 17-strong team and spearhead the agency’s continued growth into new sectors and international markets.