AI fragrance system Kaorium has announced UK expansion plans with key staff appointments.

Kaorium has appointed Helen Sinacola as Chief Marketing Officer on a fractional basis with immediate effect, is responsible for steering the expansion and execution of its European marketing activities, brand identity and customer acquisition strategy. Helen has a wealth of experience in the beauty industry, with a strong track record of senior, international roles across fragrance, make-up, skincare and haircare.

The brand has also appointed Yuzu Takagi (pictured here) as International Coordination and Operations Manager. Yuzu will work on a full-time basis, onboarding clients and ensuring the smooth day-to-day running of operations whilst the company expands.