adidas has announced the launch of its first digital festival, Creators Club Week. Linked to its loyalty programme the seven-day event will see its members gain access to the best of the brand. The festival will be hosted by big talents and athletes such as Pusha T, Karlie Kloss, Paul Pogba and more. They will host documentaries and products within three stages, innovate, change and create. Creators Club Week will offer exclusive products, special offers and great surprises to all Creators Club members.

Photo credit: adidas.co.uk