Hope&Glory has been appointed to handle the press and publicity for adidas' UK running and women's performance brief, following a competitive pitch. The brief spans work with the adidas London newsroom team across three main channels: the brand’s owned social channels, editorial activity and influencer-driven campaigns. For running, the brief focuses on raising awareness – and understanding – of the brand’s BOOST franchise, helping to establish the technology across its range of performance running shoes. For adidas women, the brief initially focuses on evolving the brand’s #workit exercise campaign into the January fitness season and promoting its SS16 ranges.

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Hope&Glory in 'PR consultancies'