Activewear brand TALA has announced the appointment of Jon Wetherell as its new Creative Director.

Previously Creative Director at THE NET-A-PORTER GROUP and Boden, Wetherell joins TALA with a wealth of experience in guiding creative teams and delivering iconic campaigns. Wetherell has also lent his expertise as Art Director to iconic magazines that have shaped the fashion landscape for decades, including Esquire, GQ, Harpers Bazaar and InStyle.

In his new role, Wetherell will spearhead the marketing creative direction at TALA to drive the brand's visuals and tone of voice. Wetherell reports to Morgan Fowles, CEO.