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Activewear brand Sweaty Betty debuts beauty collection

Date posted on DIARY directory: Monday 21st September 2026

Activewear brand Sweaty Betty debuts beauty collection

Activewear brand Sweaty Betty has entered the beauty category with a new Beauty & Wellness Collection.

The collection comprises four edits - Keep It Chill, After Class, Clean Start and Sweat Reset - spanning body and hair mists, body polish, exfoliator and lotion. Each product features a signature fragrance blending white jasmine, creamy vanilla and soft woods, developed using AromaWellness Relax technology.

Helen Harding, Chief Product Officer at Sweaty Betty, said: "At Sweaty Betty, we've always believed that wellbeing extends beyond movement. This collection is a natural extension of our brand, giving women practical products that fit into their everyday lives and support moments of confidence, self-care and reset."

Lucy Beresford, CEO at SLG Brands, said: "This collection brings together thoughtful product design, high-performing formulas and a clear brand vision. Working with Sweaty Betty, our focus was to create a range that supports modern routines while delivering a premium beauty and wellness experience."

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