Zoe Communications has been appointed to handle the PR and communications for Now You Live, a new activewear and athleisure brand that is refined, grounded, and built for modern life.

Born in the English countryside and designed for how people really live today, the brand offers a considered wardrobe of elevated essentials that go beyond the gym; with collections across gymwear, Pilates, yoga, padel and golf to come.

Founded by Carl Tallents (ex. Head of Brand at Flannels and CCO of Matches Fashion), the full range launches on nowyoulive.com today (17 February), with Selfridges, Harrods, and Harvey Nichols following.