Neon Brand Communications has been appointed by Acai Berry Foods to deliver its first major UK PR campaign. The appointment will see Neon deliver a strategic communications programme comprising media and influencer relations, founder profiling, together with a full press office function.

Central to the campaign is a high-profile press and influencer event taking place on the iconic Harrods' Helideck later this month, a milestone moment for the fast-growing açaí brand, which has grown from a single stall in London’s Brick Lane to ten stores across the capital, three in Dubai, and a launch into New York on the horizon.