Canoe Inc. has been appointed to handle the consumer public relations services in EMEA for Abercrombie & Fitch Co. This work will span the retailer’s Abercrombie & Fitch and Hollister Co. brands, including abercrombie kids and Gilly Hicks, which is the intimates sub-brand of Hollister. Canoe will support communication and partnership strategies, media relations, press office, lifestyle marketing, ongoing idea generation and influencer strategy.