PR and marketing agency Brazen MENA has been appointed as the official PR agency for global fashion brands Abercrombie & Fitch and Hollister in the Middle East region.

The appointment signals the start of a long-term partnership, with Brazen already having delivered the first major activation for Hollister in the market, a high-energy ‘Back to Campus’ event at the brand’s flagship Dubai Mall store.

Looking ahead, Brazen MENA will be amplifying key upcoming moments for the brands in the region, including the McLaren partnership with Abercrombie & Fitch, alongside ongoing PR, activations, media engagement and influencer collaborations.