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Date Posted: Wednesday 10th January 2024
AB Communications has been appointed to handle the communication and influencer strategy for fashion brand KLAYD. The brand launched in September 2023 and has released two capsule collections that specialise in elevated basics and wardrobe staples - KLAY and COMFORT. The KLAY collection offers structured styles with a significant sculpt, from t-shirts, long-sleeve tops, tank tops, bralettes, bodysuits, and cycling shorts. COMFORT consists of three basic cuts in flexible compositions made from soft, temperature-regulating fabric, a lighter support compared to the KLAY collection, offering long-sleeved tops, tank tops, and an introduction to the brand's dresses.
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