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Aēsop partners with Worldwide FM to combine aroma with audio

Date posted on DIARY directory: Thursday 10th February 2022

Aesop partners with Worldwide FM to combine aroma with audio

Aēsop has partnered with Worldwide FM on a series of radio shows, Radiomatique Mixtapes, which combines the transportive power or aroma and audio by exploring their shared language. Radiomatique Mixtapes marks Aēsop’s first collaboration with Worldwide FM, the expansive and renowned online station. The three broadcasts will be hosted on Worldwide FM’s platform and presented by DJs from its global roster: Shii, an indie-electronic artist in Wuhan; Closet Yi, a DJ and producer in Seoul; and Nedda Sou, an interdisciplinary maker and DJ in Amsterdam.

The episodes feature tracks chosen in response to Othertopias, and the wider notion that fragrance can conjure new worlds, resurface memories and spark reverie

Aēsop Radiomatique shows will air weekly from the 13 February.

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