Clarion Communications has been appointed as retained consumer PR & influencer agency for Açaí brand, Sambazon UK, tasked with elevating brand awareness

Clarion will focus on communicating the Brazilian berry’s many health benefits to older consumers, while positioning Sambazon as an aspirational, must-have brand for Gen Z. This approach will reinforce Sambazon’s status as the original açaí brand, with 25 years in market.

The appointment follows successful project work earlier this year, during which Clarion’s Consumer and Trade team supported Sambazon’s launch into Sainsbury’s. The product-led campaign secured over 120 pieces of coverage across national, trade, consumer, and lifestyle media. In addition, the agency’s dedicated digital team marked the retail milestone with a London pop-up event in collaboration with nutritionist Lily Soutter, hosting nine leading wellness and health influencers.