Talent management and Entertainment agency, 84World is announcing the creation of a brand new Commercial Division, dedicated to building long-lasting relationships between talent and brands. 84World’s Commercial Division will work seamlessly to identify talents that bring value whilst delivering the highest campaign results.

The commercial division will see in a new era of internal and external brand partnerships. 84World will offer a 360-degree strategy with the following key components at its core:

• Creative approach, talent selection, campaign delivery and insightful reporting
• Securing sponsorship around existing talent ventures
• Expanding awareness of the agency’s extensive talent roster in the commercial space

Along with the announcement of the new Commercial Division, 84World have also made their first senior appointment; former Talent Village ‘Casting Director’ Melissa Scott. Melissa and the new Commercial Division will work across 84World’s extensive talent roster, and directly with external stakeholders and brands to offer a new level of service in the influencer marketing sector.

There will be further staffing appointment announcements to follow in the coming weeks.