1996pr (USA) has announced the following new fragrance client wins:  

• Atelier Lumira has appointed 1996 to handle founder profiling, brand building activations, media and influencer communications for the UK and USA.

Each scent is hand-crafted in Sydney with meticulous artistry, distilling the emotion of a moment into something enduring. As a Certified B Corporation, the brand champions a thoughtful, elevated approach to perfumery, where beauty, intention and longevity sit at the heart of every detail.

• Iggywoo has appointed 1996 to handle founder profiling, brand building activations, media and influencer communications for the UK and USA.

Created by self-taught perfumer and Creative Director Richard Saint-Ford, Iggywoo is a world of sensory rebellion. Each scent is built from ingredients chosen for their emotional charge, pulling you into vivid memories or entirely fantastical worlds.