WWD reveals the 2024 top 100 beauty companies
Date posted on DIARY directory: Tuesday 22nd April 2025
WWD has unveiled its 2024 Beauty Inc Top 100, an annual ranking of the world’s largest beauty companies by sales.
- Total sales for all 100 companies increased 2.8% year-over-year, to $252.09 billion.
- 73% of companies saw their sales increase, but only 29 saw double-digit gains, down from 37 a year earlier, a sign of slower growth on the market overall. Of the 17 players with negative sales progression, seven were down more than 10% and three posted declines of more than 20%.
- For this list, “beauty” includes fragrance, makeup, skin care, body care, sun care, hair care, deodorant, plus cellulite and shaving products. It does not include bar soaps, razors, toothpastes, food and diet foods, medicines, vitamins, detergents or appliances.
The list includes:
- L’Oréal, $47.04 Billion
- Unilever, $26.63 Billion
- The Estée Lauder Cos., $15.2 Billion
- Procter & Gamble, $15 Billion
- LVMH Moët Hennessy Louis Vuitton, $9.11 Billion
- Chanel Ltd., $8.54 Billion
- Beiersdorf, $8.53 Billion
- Shiseido, $6.55 Billion
- Coty, $6.1 Billion
- Puig, $4.79 Billion
- Mary Kay, $4.6 Billion
- Bath & Body Works, $4.58 Billion
- Natura & Co., $4.49 Billion
- Henkel, $4.24 Billion
- Kenvue, $4.2 Billion
- Kao Corp., $4.14 Billion
- Colgate-Palmolive, $3.6 Billion
- L’Occitane International S.A., $3.14 Billion
- Amorepacific, $3.02 Billion
- LG H&H, $2.9 Billion
- Wella Company, $2.26 Billion
- Kosé Corp., $2.13 Billion
- Groupe Clarins, $2.06 Billion
- Revlon Group Holdings LLC, $2 Billion
- Laboratoires Pierre Fabre, $1.81 Billion
For the full list, visit wwd.com.

