Only Curls has appointed UK public relations and communications agency JJB Communications to lead its UK PR and communications.

JJB Communications will manage the brand's press office and strategic communications, focusing on elevating awareness, supporting key launches and strengthening Only Curls' position within the curly hair category.

Founded to celebrate and support natural curls, Only Curls has built a community through its product range, and has recently expanded its retail presence with a launch into Boots.

Only Curls is a UK hair care brand specialising in products for natural curls and textured hair.