The Red Tree and SFC Capital have announced the 6 Finalists of The Beauty Accelerator. The Beauty Accelerator is a joint initiative between The Red Tree, the UK’s leading international beauty brand consultancy, and SFC Capital, a leader in the UK’s early-stage investment world that will see one Finalist receive £150,000 equity investment plus the knowledge and expertise of The Red Tree applied over 12 months to take the brand to its next stage and beyond.

Finalists are:

• Centred: a plant-powered haircare brand
• Cutbox: affordable high-quality haircuts 
• Faace: skincare brand offering a capsule collection of masks
• Fussy: refillable personal care products delivered to your doorstep
• Glaize: a DTC nailcare brand 
• On Beaute: provides condensed and calibrated product recommendations via an affiliate model that provides cash back to consumers

The Beauty Accelerator Final will be held over two days on 21 October and 22 October. The 6 Finalist brands will pitch directly to The Red Tree and SFC Capital and state their case for investment and collaboration. The Beauty Accelerator 2020 Winner will then be selected and announced.