ASOS has released its trend report for 2020, seeing huge success in its circular fashion collection and TikTok campaign. Highlights in the report include:

Most Viewed collection ASOS design

Beauty sales went up Hair sales went up 278%, skincare 94% and bath/body 332% The Ordinary was the most bought brand 

Most popular influencer Style Edit  Leigh-Anne Pinnock

Growing Sector Men's accessories: hats, chains, earrings and grooming styles

Face Coverings 1.2 million bought re-usable face coverings raised £230,000 for Oxfam ( ASOS donated £1 per face-covering sale)

TikTok Campaign Ay Sauce reached 2.8 million views

Circular Collection ASOS debuted its first circular design collection all about reducing, reusing and recycling throughout the production process

Carbon Emissions Down 30%

Read the full report at asos.com.