The ASOS 2020 Round-up
Date posted on DIARY directory: Tuesday 8th December 2020
ASOS has released its trend report for 2020, seeing huge success in its circular fashion collection and TikTok campaign. Highlights in the report include:
Most Viewed collection ASOS design
Beauty sales went up Hair sales went up 278%, skincare 94% and bath/body 332% The Ordinary was the most bought brand
Most popular influencer Style Edit Leigh-Anne Pinnock
Growing Sector Men's accessories: hats, chains, earrings and grooming styles
Face Coverings 1.2 million bought re-usable face coverings raised £230,000 for Oxfam ( ASOS donated £1 per face-covering sale)
TikTok Campaign Ay Sauce reached 2.8 million views
Circular Collection ASOS debuted its first circular design collection all about reducing, reusing and recycling throughout the production process
Carbon Emissions Down 30%
Read the full report at asos.com.

