Software development and data aggregation company Similarweb has unveiled its Digital 100 Web & App UK report. 

The report identifies the fastest-growing digital companies by analysing web traffic and app usage across 10 different categories.

For the WEB winners, Similarweb analysed websites with over 100,000 average monthly visits, ranking them by the largest year-over-year (YoY) increase in unique visitors (2024 vs. 2023).

For the APP winners, Similarweb analysed apps with both Android and iOS versions, at least 5,000 monthly active users (MAUs) on each platform, and 10,000 MAUs combined, ranking them based on the largest YoY growth.

For the Big Winners category, Similarweb focused on the top 250 websites, and the top 5% of apps, across all categories.

BIG WINNERS - WEB

• gbnews.com - 113%
• gloucestershirelive.co.uk - 88%
• aliexpress.com - 65%
• chatgpt.com - 56%
• shop.app - 51%
• unilad.com - 50%
• people.com - 41%
• tripadvisor.com - 40%
• onthemarket.com - 39%
• vinted.co.uk - 37%

BIG WINNERS - APP

• Octopus Energy - 64%
• Temu: Shop Like a Billionaire - 53%
• Ticketmaster UK Event Tickets - 50%
• AliExpress - 44%
• Microsoft Edge: AI browser - 42%
• B&Q | DIY Home & Garden Tools - 34%
• Morrisons More - 34%
• Greggs - 33%
• Vinted - Buy and sell clothes - 33%
• Screwx - 32%

APPAREL & ACCESSORIES - WEB

• kickscrew.com - 135%
• pixiegirl.com - 109%
• cyberjammies.com - 96%
• meshki.co.uk - 92%
• legendfootwear.co.uk - 82%
• pand.co - 76%
• rebelliousfashion.com - 70%
• disturbia.co.uk - 69%
• boandtee.com - 64%
• onitsukatiger.com - 62%

APPAREL & ACCESSORIES - APP

• Lounge by Zalando - 82%
• Trendyol - Online Alışveriş - 74%
• BERSHKA: Fashion & trends - 68%
• Hacoo - sara lower price mart - 66%
• Debenhams - 66%
• PUMA - 64%
• Selfridges - 60%
• END. - 52%
• Voghion - Online shopping app - 48%
• Sports Direct - 43%

BEAUTY & WELLNESS - WEB

• medik8.com - 90%
• my-origines.com - 77%
• pureseoul.co.uk - 75%
• getfussy.com - 74%
• hudabeauty.com - 68%
• cultbeauty.com - 52%
• stylevana.com - 45%
• wearewild.com - 39%
• no7beauty.co.uk - 37%
• facethefuture.co.uk - 35%

BEAUTY & WELLNESS - APP

• RISE: Sleep Tracker - 154%
• Yuka - Food & cosmetic scan - 150%
• YesStyle - Fashion & Beauty - 85%
• Cult Beauty: Beauty & Makeup - 84%
• WHOOP - 84%
• Lush Fresh Handmade Cosmetics - 83%
• StepsApp – Step Counter - 65%
• Fresha - Book Appointments - 56%
• Finch: Self Care Pet - 42%
• Endel: Focus, Relax & Sleep - 36%

NEWS & MEDIA - WEB

• thecooldown.com - 296%
• theweek.com - 169%
• cityam.com - 114%
• gbnews.com - 113%
• rbc.ua - 103%
• discoverwildlife.com - 103%
• timesnownews.com - 95%
• gloucestershirelive.co.uk - 88%
• rawstory.com - 78%
• mensjournal.com - 71%

NEWS & MEDIA - APP

• Substack - 135%
• The Wall Street Journal - 87%
• Ground News - 65%
• RTÉ News - 38%
• Inshorts - News in 60 words - 31%
• The Sun Mobile - Daily News - 28%
• Washington Post - 26%
• Liverpool Echo - 23%
• Reuters News - 22%
• The New York Times - 18%

For the full report, visit similarweb.com.