Denim brand 7 For All Mankind has named DJ-sisters and twins, Simi & Haze as the faces of its new pre-fall 2017 campaign. The twins were chosen to represent the new sub-culture that thrives in the LA underground young Hollywood scene, with their authentic style and aesthetic represented throughout. Shot by Charlotte Rutherford, the campaign utilises a retro California motel and diner setting to showcase the brand’s new vintage-inspired styles. Key products for women include innovation around their top selling b(air) collection, including colour and detachable stirrups, vintage-inspired styles with boyfriend silhouettes and destruction, as well as fringing jackets.

Joining the sisters in the campaign is actor and model, Maverick McConnell.

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7 For All Mankind in 'fashion & accessories'