Research company dcdx has released its Top 100 Most Magnetic Beauty Brands in Q1 2026 report.

dcdx measured Brand Magnetism for each brand in the report - defined as the ability to attract popular and consistent user-generated content (UGC). The measure is a 0-100 scale measuring how magnetic a brand is with Gen Z. The four tiers are Weak Brands, Functional Brands, Relevant Brands, and Magnetic Brands.

There are five magnetic fields: Presence, Products, Partners, Places and Purpose.

Top 25 most magnetic beauty brands:

• Sephora - 89.40
• Huda Beauty - 87.58
• Rhode - 87.28
• Maybelline - 85.89
• Ulta Beauty - 84.73
• Fenty Beauty - 83.85
• Rare Beauty - 83.83
• NYX Professional Makeup - 83.61
• Dyson Beauty - 82.67
• Charlotte Tilbury - 82.11
• MAC Cosmetics - 81.96
• The Ordinary - 81.85
• Dior Beauty - 81.63
• Vaseline - 81.61
• Kosas - 81.02
• SHEGLAM - 80.97
• Anastasia Beverly Hills - 80.83
• Makeup By Mario - 80.52
• L’Oréal - 80.43
• YSL Beauty - 80.33
• Benefit Cosmetics - 79.99
• Armani Beauty - 79.97
• Medicube - 79.48
• Essence Cosmetics - 79.33
• NARS Cosmetics - 79.31

For the full report, visit dcdx.co/beauty.