My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland lip products PR performance. We analyse print and online for PR mentions as well as social media for social actions. The lip product category includes lip gloss, lip tin or stain, lip liner and lip stick.

Looking at February 2018, we focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement. This report highlights a clear trend for lip product coverage in February 2018, with media coverage focusing on Valentine’s Day and festive makeup for the special day as well as coverage on Fashion Week and Fashion Week beauty trends.

UK Month to Month Retailer Mentions

UK Year on Year Brand Mentions

Content Summary:

• In February 2018, MAC ranked first in terms of lip product PR mentions across print, online and social channels with 225 mentions. Compared to the same period last year, the brand’s lip product mentions have gone up by almost 80%. This is due to the launch of various new lip products such as the limited edition M.A.C x Betty Boop Lipstick and Retro Matte Liquid Lipcolour Metallic range throughout 2017
• The Plumpline Lip Liner by Buxom received the greatest engagement on YouTube in February 2018. It achieved 85,003 likes and 1,984,327 views due to mentions by 8 different Social Influencers. In total, this coverage was worth an EMV of £207,343, the majority of which came from Zoella
• In February 2018, online publications generated the most lip product PR mentions in Ireland with 28%, followed by Instagram with 26%. Similar to the UK, it is the product type ‘lipstick’ that has received the highest number of PR mentions. The majority of those mentions were generated by www.beaut.ie and www.image.ie who combined both ranked first in the Top 10, generating 30 mentions in February 2018

Download this month's report here. 

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Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570.