Label PR has been appointed to handle the UK press and publicity for Live!, a fitness and fashion lifestyle brand from Brazil. The agency has been briefed to launch the brand in the UK for the first time, drive footfall to Live!'s pop-up store in London and blogger outreach. The product range for fitness includes performance apparel for activities including running, tennis, dance and yoga, alongside fashion items such as jackets, dresses and separates.

The brand currently has twelve stores in the Americas including key cities such as São Paulo and Miami.

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Live! in 'fashion & accessories'