Creative clothing brand ISWAI (It Starts With An Idea), founded by former Made in Chelsea star Caggie Dunlop, has appointed Red Hot Penny to drive online sales through SEO and social media. Created with the aim of offering young designers the opportunity to showcase their talents, the brand's intention is to offer young women an alternative to high street fashion but still at affordable prices. Caggie has a prominent creative input in the brand and liaises with young designers, as well as being the face of the brand. 

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ISWAI (It Starts With An Idea) in 'fashion & accessories'