Womenswear brand in-grid has launched a new global online shopping platform. A new experience which encapsulates the brand's point-of-view, throwing the visitor directly into its 'world’, inspirations, imagery and a succinct inventory of garments – all purchasable. in-grid are specifically devoted to the white shirt. It evokes the craft and individual focus of a traditional Jermyn Street shirt-maker, yet cut with a feminine high-fashion attitude. 

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in-grid in 'fashion & accessories'