Avant PR has been appointed by fashion brand Lavitta to handle all national press activity and celebrity seeding, after a competitive four-­way pitch. Avant PR, alongside a trio of other agencies, was previously tasked with handling local press across England and Scotland. As a result of its appointment as national agency, all enquiries should now be directed solely to the Avant PR team and databases should be updated accordingly. Lavitta specialises in fashion forward dresses and separates in sizes 12+, aimed at the 30+ womenswear market.

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Lavitta in 'fashion & accessories'