New generation cultural marketing agency Good Culture has today announced the promotions of long-standing colleagues and collaborators Becky Penhall (left) and Imogen Banks (right). Becky Penhall, who has worked with Good Culture since its inception, has been promoted to Managing Director. Becky has played a pivotal role in leading accounts including Alo, Barbour, Kate Spade, Cult Beauty, Vinterior, Airbnb, Glasette and more.

Imogen Banks has been promoted to Vice President of Cultural Marketing, having worked at the helm of the agency’s approach to cultural strategy, for brands such as FLANNELS, Good American, Marc Jacobs, The Body Shop, Barbour, Bumble, Stine Goya and more.