Future plc (USA) has announced the launch of Collab, an innovative new initiative aimed at bringing together the influence of today’s top digital creators with the trusted authority of Future’s well-known media brands. Collab will showcase creators across Future’s digital and social channels, producing content that aligns closely with each brand’s unique voice and audience.

The initiative launches with several Future USA media brands and franchises. Marie Claire, Who What Wear, Ideal Home, and Homes & Gardens are the first to feature creator-led content. This includes Marie Claire’s “Style at Large” and Who What Wear’s “Editors in Residence,” which spotlight influential voices in fashion and culture. In the homes category, “By Design” and “Open House” on Homes & Gardens and Ideal Home provide an inside look at the homes of leading design creators.