Digital media platform tweak India has announced its launch. Founded by author and columnist Twinkle Khanna, tweak is a bilingual platform aimed at the modern Indian woman, covering a range of topics, such as wellness, beauty, fashion and lifestyle, amongst others.

The digital media company has also partnered with Instagram in order to reach its full potential. Video content will be available on Instagram for 48 hours before being shared on other platforms.

Twinkle Khanna says, “I want tweak to be a judgement-free place for women to ask questions, seek advice and engage in a meaningful debate on almost any subject. It is a space for seeing your glass always half-full while laughing at yourself because you really can’t see without your glasses.”