Creative management BU Agency has announced its launch, marking a new chapter in the evolution of talent management. Led by Nico Calin, Head Of Talent & Operations and Jasmine Li, Head of Talent, BU Agency is a strategic 360° management agency redefining creative influence. They empower their talent to curate a world as they see it, through their own lens — encouraging individuality, authenticity, and purpose. With a curated approach and personal development at the core, the team challenges its creators to shape culture and inspire the world around them.