Virginia & Partners has been appointed to oversee the media strategy and communications for British clothing, footwear and homeware brand, Joules.

Founded by Tom Joule in 1989, who continues to lead the business, supported by his wife and Creative Director, Alice Joule. Joules is a multi-channel retailer that creates colourful, stylish and preppy time-off clothing.

Virginia & Partners will support Joules across its media planning, PR and social campaigns, helping to build the brand’s fashion credentials and positioning, driving awareness amongst a broader audience.