IP Agency has been appointed to represent British clean luxury beauty house CHES Editions.

The brand, founded by creative director Francesca Barrow, has also unveiled a new haircare collection. 

Crafted in the UK and rooted in the brand’s signature ethos of luxury without compromise, the new collection harnesses ULTIMCOMPLEX™, a patented natural base that delivers the gloss and texture of silicones – without the synthetics. Each formula is 100% naturally derived, vegan, cruelty-free, and elevated by bespoke scents inspired by artisanal perfumery.