AKA is a London-based communications agency, working across the hospitality industry, with clients big and small in restaurants, bars, travel and food and drink brands. AKA is fiercely independent, delivering tailored public relations, marketing consultancy, powerful digital and social media management, synergistic partnerships, high profile event production, and business development. Fully immersed in all aspects of lifestyle and hospitality, AKA Communications operates confidently on both local and global levels.

This is a varied and exciting role within our Digital Team, part of a dynamic and respected communications agency on an upward growth curve, working across all aspects of social media and digital marketing. The opportunity offers the right candidate the chance to gain a solid understanding of digital marketing and social media.

As well as existing experience with social media or digital marketing, we are looking for someone with exceptional organisational skills, attention to detail and an energetic proactive nature who will thrive in a fast-paced agency environment; someone who is passionate about writing, digital and social media as well as hospitality.

Roles and Responsibilities 

    Content creation 

• Copywriting compelling social media captions and creating monthly content calendars for all channels
• Assisting with creating and maintaining the visual aesthetic of the social media feeds
• Creation of content which helps to grow client accounts whilst communicating key brand messaging
• Presenting monthly content calendars to clients and implementing edits and feedback
• Supporting our in-house photographer with weekly photoshoots, creating shot lists and liaising with clients on these photoshoots
• Attending events for live coverage on Instagram Stories
• Copywriting for newsletter campaigns, as well as creation of MailChimp campaigns

    Social Media Account Management

• Channel upkeep and optimisation
• Community Management and ongoing engagement across client social media channels
• Responding to customers on a daily basis; inbox management 
• Liaising with clients on customer requests
• Responding to incoming influencer requests on social media channels 
• Active engagement for channel growth
• Supporting the Account Manager with paid digital campaigns (Facebook, Instagram and Google Adwords) 

    Influencer Relations

• Developing, managing and building key relationships with influencers across a range of food, lifestyle, VIP, design and hospitality sectors 
• Creation of targeted influencer lists for specific campaigns, in keeping with the client’s brand and expectations
• Supporting with pitching to influencers, negotiating social coverage, in keeping with campaign goals and client expectations
• Managing ongoing influencer responses, and bookings with the client and their reservations teams
• Creating group influencer event briefs to mark key hero campaigns (e.g around key days such Chinese New Year and Pancake Day), liaising with clients to host events, managing event guest lists and attending these events to manage

    Client Account Management 

• Point of liaison for up to 10 accounts within the Social Media and Digital Team
• Reporting to company Directors, working alongside the Account Manager and Digital Assistant on all aspects of client accounts
• Monitoring influencer social media channels for client coverage as well as conducting extensive research tasks for an understanding of best practices in the industry
• Creating meeting agendas and post-meeting recaps for the Account Manager and attending monthly meetings to present 
• Feeding into monthly reports for clients, building an understanding of social media analytics, engagement rates, and reporting for MailChimp newsletter campaigns

Required Skills

• Exceptional organisational skills 
• Ability to adapt writing styles and tones to suit varying brands
• A passion for hospitality and brands 
• Eye for creativity and detail
• Team player with a strong work ethic
• Excellent copywriting skills
• Energetic, confident and professional manner
• An understanding of best practice within social media and paid media
• Knowledge of key influencers within the restaurant and hospitality community
• Photography skills would be a bonus
• Knowledge of Adobe Creative Suite, particularly InDesign

To apply, please send your CV and a covering letter to hello@akacomms.com.

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