Due to overwhelming demand, the Pure Beauty Global Awards 2025 has extended its entry deadline to 21 February 2025, 5pm GMT, providing beauty brands additional time to submit their innovative products for international recognition.

This year's awards feature refreshed criteria, allowing entries from any time period, provided the products are available for consumer purchase. New categories have been introduced to reflect emerging trends, including Best Hair Tool or Device, Best Nail Product, Best Hair or Body Mist, Best Doctor or Dermatologist Founded Brand, Best Sun Care Product, and Best Eye Product.

To enter, brands should visit https://hpcimedia.com/pure-beauty-global-awards/, select from the 26 available categories, submit product details and images via the online entry form, and pay the entry fee starting at £149. Winners will be announced at an exclusive ceremony in London on 8 May 2025. For more information, visit the Pure Beauty Global Awards website or contact purebeauty@hpcimedia.com.