The Fashion Digital has been appointed to handle the social media for The Braid Bar, based in Selfridges. The agency will work with The Braid Bar to shape the brand’s social media identity across multiple platforms. The Braid Bar was founded by duo Sarah Hiscox and Willa Burton in 2015, offering a menu of 12 braided styles, from glitter French plaits to fishtail braids. Fans include Atlanta de Cadenet, Maddie Waterhouse and Kate Moss. 

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The Braid Bar in 'beauty, fragrance, grooming & health'