Brandnation’s Health & Beauty division has been appointed to manage media relations for the launch of Barbour Classic and Barbour International Fragrances in the UK. Barbour International, the Barbour-owned, stand-alone brand inspired by Barbour’s near 80 year motorcycle heritage, will be launching its first ever fragrance range For Him (individual product and gift set) and For Her (gift set) at The Perfume Shop this month. Activation will include raising brand awareness among target consumers and product placement. The new fragrances represent a contemporary take on the brand’s iconic, motorcycling heritage and tradition. Barbour Classic Fragrance (for men and women) will launch at Selfridges in February 2016 with an eye catching store window display.

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Barbour Fragrances in 'beauty, fragrance, grooming & health'