YouTube has expanded its shopping affiliate programme to eligible creators in the UK.

Creators can now tag products from partner merchants including Wayfair, Currys, Debenhams, Boots, M&S and Etsy directly in videos, Shorts and live streams, earning revenue when viewers purchase on the retailer's site.

The programme, already available in the USA, Korea, India, Indonesia, Thailand, Vietnam, Malaysia, Philippines, Singapore, Taiwan, Brazil, Japan, Mexico and Argentina, allows creators to select from a range of products and use features such as timestamps to prompt purchases at specific moments in content.

For more information, visit google.com.