Influencer marketing platform Traackr has unveiled the Top Beauty Influencers to Watch in 2025. The ranking highlights the top beauty influencers of 2024 in the USA, UK, and France, ranked by VIT (Brand Vitality Score). Traackr’s proprietary metric helps users understand how content mentioning their brand performs, taking into account visibility, impact, and brand trust.

The UK's top makeup influencers to watch in 2025 include:

• Lena Bagrowska @lenkalul: 89.1K VIT
• Chloe Minto @_cloebeauty: 56.1K VIT
• Anniie Arif @anniiearif: 49.1K VIT
• Naomi Mizrahi @naomimizrahi: 48.4K VIT
• Victoria Beckham @victoriabeckham: 48.3K VIT
• Melis Ekrem @melisekrem: 45.9K VIT
• Danielle Marcan @daniellemarcan: 45.1K VIT
• Dua Lipa @dualipa: 36.5K VIT
• Janelle Zharmenova @janellezharmenova: 26.5K VIT
• Paige Devonport @bakeandglow: 25.2K VIT
• Slaviana Pav @slavianaglow: 25.1K VIT
• Maxine Adams @urfavasian__: 24.4K VIT
• Sandy Cheung @fromsandyxo: 24.0K VIT
• Marina Oliveira @marinanalha: 21.2K VIT
• Jacinta Spencer @jacintaspencer: 21.1K VIT
• Alice King @alicekingmakeup: 21.1K VIT
• Millie Leer @millieleer: 20.5K VIT
• Amber Hancock @amberjhnails: 19.6K VIT
• Chantelle Fenwick @chantellefen: 19.1K VIT
• Alia @alia.sam: 18.7K VIT
• Aysha Begum @_ayshabegum_: 18.5K VIT
• Adrianna Kalisz @helloadri: 18.2K VIT
• Rebecca Scarrott @__bexbeauty__: 18.0K VIT
• Sydney Purl @sydneypurl: 17.9K VIT
• Leanne Page @leanne_page_: 17.8K VIT

The UK's top skincare influencers to watch in 2025 include:

• Matt Randon @mattrandon: 37.7K VIT
• Olivia Yang @olafflee: 36.7K VIT
• Leanne Page @leanne_page_: 30.7K VIT
• Victoria Beckham @victoriabeckham: 23.8K VIT
• Laila Paul @lailapaul7: 18.3K VIT
• Shakeel Murtaza @shakeel.murtaza: 17.9K VIT
• Anna Sheri @annasbeautyworld_: 17.5K VIT
• Elle Edwards @livefitelle: 16.5K VIT
• Madeline Argy @madelineargy: 15.8K VIT
• Naomi Mizrahi @naomimizrahi: 15.6K VIT
• Natalie O'Neill @natalieoneilllll: 13.1K VIT
• Elle Mcnamara @bambidoesbeauty: 13.0K VIT
• Lucy Heaton @beaheaton: 12.8K VIT
• Aysha Begum @_ayshabegum_: 12.5K VIT
• Rikki Sandhu @rikki: 12.4K VIT
• Andrew Donaldson-Wheatcroft @andrewdwheatcroft: 11.6K VIT
• Slaviana Pav @slavianaglow: 11.3K VIT
• Ronnibears @ronnibears: 10.6K VIT
• Dr. Aamna Adel @dermatologist_adel: 10.4K VIT
• Anniie Arif @anniiearif: 10.0K VIT
• Ling KT @ling.kt: 9.9K VIT
• Klaudia Silakowska @klaudiasilakowska: 9.8K VIT
• Aaron Francis @aaronfranciis: 9.2K VIT
• Charlotte Gamage @skinbylottie: 8.5K VIT

For the top hair and fragrance UK influencers and influencers from other regions, visit traackr.com.

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