PRWeek has announced the shortlist for the PRWeek Awards 2026.

Marketing Communications: Health, Beauty, Retail and Fashion

• Aldeh – Taylor Herring for Aldi
• Big Knit Energy – Tin Man for innocent
• Introducing the First Ever Barbie Doll with Autism – VCCP Roar for Mattel
• Keeping Women in Sport #EverySqueezeCounts – Tangerine for TENA
• KFC Pickle Puffer – Here Be Dragons for KFC
• Love is in the Aisles – Smarts for Asda
• The Real Crown Jewels – Taylor Herring for OddBalls
• The Undropped Kit – Golin + Ketchum for ASICS

Environmental Purpose Campaign

• Fashion Play – Kindred for Epson
• FastTech Is The New Fast Fashion – SHOOK for Recycle Your Electricals
• The Last Shot Gallery – Words+Pixels for Back Market

Best Use of a Content Creator

• #TeamWater – WaterAid
• Delivering a Brand First for the LEGO Group at Christmas – Ogilvy PR for LEGO
• Maille Connection to France: #MailleDuetDishes – Ogilvy PR for Maille
• McDonald’s World Menu Heist – Red Consultancy for McDonald’s UK & I
• Tesco Mobile ‘Phoney Friends’ – One Green Bean for Tesco Mobile
• The World’s Longest Livestream – Hope&Glory for Pokémon

New Consultancy of the Year

• Chomp
• frank.social
• HelloFranses!
• Spike
• Stakked
• The Remarkables

Boutique Consultancy of the Year (<£3M turnover)

• Earnies
• HelloFranses!
• Kindred
• Stakked
• The Heard
• Work & Class

Small Consultancy of the Year (£3M–£8M turnover)

• Fight or Flight
• John Doe
• Manifest Group
• Ready10
• Tin Man
• Words+Pixels

Leader of the Year – Agency

• Kevin Craig – PLMR
• Lizzie Earl – Stakked
• Mandy Sharp – Tin Man
• Oli Bradley & Nick Braund – Words+Pixels
• Ondine Whittington – Golin + Ketchum
• Sam Corry – Taylor Herring

Specialist Consultancy of the Year

• 89up
• Broadcast Revolution
• MatchFit
• Soapbox
• Vested

Diversity, Equity & Inclusion Champions

• Earnies
• Hope&Glory
• John Doe
• MSL UK
• Tangerine
• Tin Man

For the full shortlist, visit prweekawards.com.