Prada Beauty has unveiled American actress and singer Zendaya as its new global brand ambassador, fronting the brand's Paradoxe fragrance.

"I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone. For me, the fragrances we choose are a reflection of how we move through the world. Joining the brand feels like a completely natural extension of that mindset, especially since Paradoxe was already a personal favourite," said Zendaya.