L'Oréal and OpenAI have announced a partnership focused on AI-powered consumer experiences and product development.

Maybelline New York will integrate Make-up Virtual Try-On into ChatGPT using L'Oréal's ModiFace technology, allowing consumers to discover and test make-up looks through AI conversation.

L'Oréal will work with OpenAI to enhance product discovery within ChatGPT in the USA for brands including Lancôme and Kérastase.

SkinCeuticals, CeraVe and Garnier are participating in the global ChatGPT advertising pilot.

L'Oréal is using GPT-Rosalind, OpenAI's life sciences reasoning model, to map the skin microbiome and identify beneficial bacteria for skincare development, starting with La Roche-Posay.

OpenAI's latest model will power CreAItech, L'Oréal's in-house GenAI beauty content platform for creating imagery and video.